B2B e-commerce and customer portal platform, persona creation, user research, and intranet redesign.
Created from a combination of site-use analytics and user interviews.
Container content populates based on user browsing history.
Products sort based on user history or designated content.
App’s home simplifies content into three main categories.
Blog landing page with user filter and dynamic content updates.
Story-telling focused on Pinnacle culture and community outreach.
Content was gathered from customers across the nation.
Rebuild and redesign of Pinnacle’s intranet.
Data/use focused mapping of the existing site.
Existing intranet homepage before redesign.
Redesigned homepage.
High use components moved to front of page.
Created a dual navigation system based on user research findings and multi-device usability.
Department pages were streamlined so that high use information was easily accessible.